About us

Dare to be you is...

....OUR PURPOSE

We want to inspire in every person the beauty of being themselves.
OUR INSPIRATION

We are a journey of care and vitality, a movement that inspires people to feel strong and vital. We have confidence and respect for individuality, celebrating beauty in all its forms.
OUR VISION

We aim to be the first choice for everyone who wants to express their individuality and effectively care for the health of their hair.
OUR MISSION

We work objectively, innovatively, with authority and commitment. Our products, developed with cutting-edge technology, promote the confidence, vitality, and daring to be unique.
OUR VALUES

Our pillars of trust, commitment, care, transparency, innovation, and daring are the foundation that nourishes everything we do.

OUR ORIGIN

During a journey back to our Italian roots and heritage, on the banks of the Piave River in Venice, the inspiration was born that led us to fulfill a dream. With the aim of bringing to the market the most daring and innovative in the hair cosmetics segment, bringing our expertise of over 20 years of work in the beauty industry, where our commitment has always been the pursuit of the best products on the market. It was through this long journey of searching that PIAVE Cosmetics was born, bringing this knowledge, experience, and passion for hair. Our products promote the health care of the strands, with high-performance collections for both homecare and professional use.

Originating in Brazil, we are present in the United States, registered in Europe, and taking off to become a global company. With this cultural mix, we combine Brazilian diversity with trends from the American market to create products that beautify and revitalize every type of hair need. We exist to be a positive and transformative force, promoting innovation, diversity, and the authenticity of each individual.

We don’t want to be just a hair cosmetics brand; we want to leave our legacy in the world.

Our Name

Inspired by the Piave River in Venice, Italy, the name reflects the strength and beauty that transcends generations. It wasn't chosen by chance; our name conveys our origins and family heritage, as well as our care, respect, and commitment to each individual. It was there, on the banks of the river, that the inspiration was born, leading us to the realization of a dream.

Experience and Innovation

With 20 years of experience in the beauty industry, always in search of the best products on the market, bringing this knowledge, experience, and our passion for hair.

Exclusivity

In our formulas, we have pistachio extract, a gift from nature loaded with antioxidants, strength, and hydration. Our products offer a unique fragrance and a complete line for of all hair types.

Passion

We are passionate about hair! We believe that true beauty begins with genuine care. We understand how strands not only beautify us but also nurture our self-esteem. We believe that beauty goes side by side with hair health.

Our commitment

Our products ensure that each application is an act of love for your beauty and the environment. We are committed to excellence, ethics, respect, formulating products that care for both hair and the planet. We are vegan, cruelty-free, paraben-free, petrolatum-free, suitable for all hair types.